Every character we design and shoot is saved here. Each has a backstory, a default wardrobe, and a record of every campaign they've appeared in. When we plan a new shoot, we check this library first — reuse before re-designing. The library is the source of truth for what demographics have been shot and the gaps we should close next.
Cast against industry norms. Unconventional beauty. Older than the magazines. Deliberately rotating ethnicity, gender, and age. Every face is here because it was worth keeping.
11 models in the library
Somali · man · early 30s
Kofi grew up between Mogadishu and Stockholm; his mother was a nurse, his father a translator. He studied architecture at the KTH in Stockholm and now works on small institutional retrofits — quiet commissions for libraries, chapels, and museum annexes across…
Berber / Amazigh · woman · early 30s
Fatima is a textile archivist and weaver from Taroudant in southern Morocco. She runs a small family workshop that restores old Amazigh rugs for European dealers and institutions; her hands are always slightly stained from the indigo and walnut dyes. She…
Korean · man · early 30s
Jihoon is a sound designer and field recordist from Busan, now based in Berlin. He works on contemporary dance productions and documentaries about abandoned religious architecture; his current project is a recording of the silence inside a flooded cathedral…
Sudanese · man · early 30s
Abdi is a marine biologist from Port Sudan who specialises in shallow-water coral ecosystems of the Red Sea. He spends half the year in the water and half the year writing papers in a small rented office in Khartoum. He has never lived anywhere longer than…
Sami (Nordic Indigenous) · woman · early 60s
Áile Bals is a textile and sculpture artist from Kautokeino in the Norwegian Sami homeland. Her work uses reindeer sinew, silver wire, birch bark, and water collected from peat bogs. She is two weeks into a month-long residency at the Benesse Art Site on…
Black (West African heritage) · woman · early 40s
Amara Osei is a conceptual artist from Lagos who keeps a studio in East London. Her work uses collected objects — fabric, folded paper, sometimes food — to stage scenes about inheritance and memory. She is in the middle of her first solo institutional show at…
Persian · man · late 50s
Darius Sadeghi is a film-score cellist and composer from Tehran, now based in Rome. He records string parts for Iranian and European directors — work that has taken him through every small recording chapel, palazzo, and studio in southern Europe over the past…
Mongolian · woman · mid-20s
Sarnai Bat-Erdene is a documentary photographer from Ulaanbaatar. She studied photojournalism in Seoul and now works freelance for geology and landscape magazines across Northern Europe and Central Asia. She shoots on film, carries a Mamiya 7, and develops…
Ethiopian · woman · early 30s
Yeshi Tadesse is a fashion model from Addis Ababa who has walked for Valentino, Rick Owens, and Comme des Garçons. She is one of those models who works steadily but is never famous — the face the industry trusts for the difficult clothes, the sculptural…
Tuareg · man · late 40s
Idriss ag Amayas is a Saharan guide and translator from Tamanrasset in southern Algeria. He grew up moving between Tuareg camps and French colonial schools. He speaks four languages. He spent his 30s leading geological survey expeditions across the Hoggar…
Japanese · woman · early 30s
Maki Ueno is an architect from Osaka who fell into modelling sideways — a friend who designed for Comme des Garçons needed someone to fit a prototype and Maki's measurements matched. She walked the next season's show and has been walking intermittently since,…